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Social Media in the Marketing Context: A State of the Art Analysis and Future Directions Social Media in the Marketing Context: A State of the Art Analysis and Future Directions by Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade

Social Media in the Marketing Context: A State of the Art Analysis and Future Directions

by Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade


ISBN 13: 9780081017548

Format: Paperback (250 pages)
Publisher: Chandos Publishing
Published: 15 Oct 2016

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